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BRAND IMAGE
"Rigidity and Innocence /
Elegance and Its Reaction"
Folds, Stillness, Abundance
Beautiful Curves, Light and Shadow, Alignment
Based on orthodoxy and classicism,
betraying it with humor and simplicity (cuteness)—a rebellious duality.
CONCEPT
OLD NEW. FUN. FOR YOU.
A grown woman's wardrobe
blending girlish playfulness with poised elegance
Reconstructing timeless pieces
with a feminine, fetishistic interpretation
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